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Garnier Fructis campaign set to begin

Publicis Montréal has created a new campaign for hair care product line Garnier Fructis. The initiative, called “Got Garnier Fructis in your shower,” will run from September through October. A group of promotional workers will visit various households during the contest. If they find a Garnier Fructis product in the shower, that consumer will win a shower makeover worth approximately $10,000. Magazine, newspaper, Internet and transit advertising will promote the contest in Toronto, Calgary and Vancouver. Radio advertising and a television commercial produced in association with CTV will also be used.

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