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Rogers Communications retains Wunderman

Rogers Communications of Toronto has hired Wunderman Canada, also based in Toronto, as its agency of record for multi-channel direct marketing. An unknown number of additional firms also bid for the account. Wunderman will provide direct marketing services for Rogers’ cable, wireless, Internet and residential telephone businesses. The assignment includes direct marketing by mail, email, print and television. The contract is for two years with an option to renew for a third year.

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