M&M Meat Shops hires Taxi
M&M Meat Shops of Kitchener,ON has retained Taxi Canada of Toronto as its creative agency of record. The agency will service the account through its recently-created Taxi II subsidiary. Taxi won the account in a review involving an unknown number of contenders. The assignment includes planning, creative development and production services. Taxi has now begun planning a campaign for the retail chain that will begin in 2007. "Taxi's pitch demonstrated a shared mindset and resonated with the direction we want to take the brand," said Chris Styan, director of marketing at M&M Meat Shops.