Zellers begins new campaign
By Adnews Staff
Toronto-based HBC has begun a back-to-school campaign for its Zellers chain, consisting of television and online advertising, in-store materials and a contest. The campaign uses the tagline, “We’ve got back to school locked up.” The 30-second television commercial depicts children in the hallway of a school carrying various Zellers products. The campaign was created by Leo Burnett.
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