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Canadelle promotes WonderBra

Imago of Montreal has recently completed a campaign for Canadelle promoting the WonderBra brand. The campaign, which focused on the product’s new gel straps, was part of an ongoing update to the WonderBra brand consisting of a new visual identity and packaging. The campaign consisted of national advertising in fashion and lifestyle magazines, along with transit shelter ads in Montreal, Toronto, Vancouver and Calgary. The created featured former Miss Venesuela Consuelo Adler. The campaign also made use of a contest, in-store materials and a promotional tour of Toronto and Montreal. Radio ads invited consumers to vist kiosks in shopping centres where fitters would demonstrate the new product. “Having been out of the media spotlight, WonderBra wanted to have a strong impact reinforcing their leadership position as an everyday brand and seducing baby-boomers with an updated look,” said Caroline Pilon, account director at Imago. The campaign began in May and ran through July.

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