Volkswagen readies out-of-home campaign for Jetta TDI
By Adnews Staff
Volkswagen Canada is preparing an out-of-home advertising campaign as part of the Canadian launch of the Jetta TDI. The eight-week campaign will begin on July 31. It will consist of two floor decals located in 363 Esso gas stations nationally. The creative, which was produced by Crispin, Pointer and Bugusky of Miami, reads, “See you in a month,” in reference to the vehicle’s fuel efficiency. The media will be provided by Gallop & Gallop Advertising.
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