Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Starbucks conducts summer sampling program

Starbucks Coffee Canada has begun a sampling program to promote its iced coffee and iced tea product lines. The program, which began in late June and will run through August, is taking place at grocery stores in Vancouver, Calgary and Toronto. The initiative is being supported with print advertising and a recipe insert in the Globe and Mail, television advertising on the Food Network, in-store materials and an online contest. The initiative is being conducted by Consumer Impact Marketing of Toronto.

« Back Next »

Related stories Comments