Primus, Canoe form content partnership
By Adnews Staff
Telecommunications company Primus Canada and online publisher Canoe Network have formed a partnership to deliver Canoe content to Primus high-speed Internet customers through a new co-branded website located at <http://www.myprimus.ca>. The site carries news, sports, entertainment, travel, financial and health content, along with various customer service options and Web-based email access. “An alliance with the Canoe Network means enhanced service and increased access to information and resources that are important to Primus Canada residential customers,” said Rob Warden, vice-president of residential marketing at Primus. “This opportunity allows us to offer premium Canadian-oriented content and provides an additional and important touch point with our customers.”