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Transcontinental Media buys Zoupla Communications

Transcontinental Media has acquired Zoupla Communications of Montreal. Zoupla operates recipe website and household advice website According to Transcontinental, the acquisition is part of the company’s strategy of developing new products and services across multiple media platforms. “The content and readership of and are important additions to our portfolio of consumer websites, which also includes,” said Francine Tremblay, senior vice-president of consumer publications at Transcontinental Media. “Transcontinental is now the largest online recipe publisher in Quebec, making us an inevitable resource. For our advertisers, this complementary acquisition to our other online and print publications further broadens our Francophone consumer base, an integral part of our coast-to-coast Canadian audience.” According to Tremblay, will also serve as the model for a similar English-language service tied to the Canadian Living brand.

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