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Nissan Canada prepares road trip promotion

Nissan Canada of Mississauga is readying a promotion called the “Larger Than Life Road Trip” in support of its new Versa hatchback. On July 4, the company will begin a Mall Tour, during which it will seek participants for the road trip. Consumers can also apply online at <>. Ten participants will be selected from the applicants to take part in a 21-day trip from Halifax to Vancouver. They will travel in pairs, competing for points in various challenges along the way. The individual with the most points at the end of the trip will win a Nissan Versa. The website will carry daily videos and blog entries from the travelers. Visitors who register at the site will also be entered into a draw for a Versa.

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