Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Alberta government continues bullying awareness campaign

The Government of Alberta has begun the second phase of an anti-bullying awareness campaign initially launched last June. The campaign, aimed at 12- to 24-year-olds, consists of posters in community centres and junior high schools, still ads on theatre screens, restaurant washroom ads and interior bus posters. The creative encourages encourages teens and young adults to prevent or intervene in bullying situations. The ads direct viewers to a website at <> for information on ways to deal with bullying. The campaign will run in Calgary, Edmonton, Fort McMurray, Grande Prairie, Lethbridge. and Red Deer. The campaign was by MacLaren McCann of Calgary. The website was constructed by Rare Method. “This program focuses on the bystanders, those who may not know how to intervene,” said Ric Fedyna, general manager of Maclaren McCann Calgary. “In the majority of cases, when bystanders speak up, bullying stops. We wanted to encourage kids talking to kids, to tell a story of success, while raising awareness that bullying is unacceptable at any time.”

« Back Next »

Related stories Comments