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Vancouver Aquarium rebrands for 50th anniversary

Subplot Design of Vancouver has recently completed a rebranding project for the Vancouver Aquarium. The assignment included the development of a new logo to coincide with the 50th anniversary of the aquarium. The logo consists of three coloured shapes representing a seastar, a kelp frond and a wave. The three shapes fit together to form the image of a leaping fish. The mark is intended to communicate the institution’s work in the conservation of all forms of aquatic life. The aquarium’s former logo of 35 years featured the image of a killer whale. “We felt the killer whale as a symbol no longer represented the experience of visiting the aquarium, nor of the broad scope of the aquarium's programs,” said Dan Rollins, the institution’s chair of the board. “We wanted our new logo to be distinctive, contemporary and appropriate to the spirit of our organization. We also wanted that new logo to symbolize our commitment to all marine life and reflect our values of balance, sustainability and conservation.” The rebranding effort will encompass new brochures, a new website and eventually all branded items and communications materials.

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