Tilley Endurables hires Downtown Partners
By Adnews Staff
Clothing company Tilley Endurables has retained Downtown Partners of Toronto as its agency of record. The assignment includes all strategic and creative advertising for the company. This is the first time Tilley has hired an advertising agency. Downtown Partners won the account in a competitive process that involved 19 firms. “We were very impressed with Downtown Partners’ creative, strategic and thinking abilities,” said company founder Alex Tilley. Downtown Partner will begin work by reviewing Tilley’s current communications and developing a long-term marketing plan and overall brand strategy.
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