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Reader’s Digest signs representation agreement with Redux Media

Reader’s Digest Magazines Canada has signed a representation agreement with Redux Media of Montreal. Under the terms of the agreement, Redux will hold the exclusive right to sell advertising on the publication’s Canadian websites located at <>, <> and <>. Redux will also develop and implement an online sales strategy for the publication. Reader’s Digest retains the right to sell integrated campaigns involving magazine and online advertising. “Reader’s Digest has decided to reinforce its online strategy and this partnership with Redux Media is a crucial step towards that goal,” said Larry Thomas, vice-president of advertising at the company.

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