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TaylorMade readies I Am a Golfer campaign

Golf equipment company TaylorMade will break a new campaign today called "I Am a Golfer." The effort will include television, print and Internet ads. The TV commercial will debut in Canada during the broadcast of the Masters golf tournament on TSN and Global. According to the company, the campaign is intended to generate brand loyalty and connect with golfers on an emotional level. The creative features "authentic golfers" who are passionate about the history of golf and its rules. The creative was produced by California-based NYCA. The print and online ads have been adapted for Canada to feature Mike Weir as the face of Canadian golf. Carat Canada handled the Canadian media buy.

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