Revlon Canada retains Larter Advertising
By Adnews Staff
Cosmetics company Revlon Canada has appointed Larter Advertising of Aurora, ON its agency of record for Canadian promotions. “Larter had stiff competition from three other top-notch agencies, but what set them apart from the others was that Larter went all the way from insight to strategy to tactics, demonstrating an ability to turn insight into action,” said Sandi Hester, senior director of brand and customer marketing at Revlon. At press time, no details about future advertising plans were available.
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