Clearly Canadian prepares US campaign
By Adnews Staff
Vancouver-based beverage company Clearly Canadian is preparing to release a consumer awareness campaign in the US. The campaign will be developed by The BrainStorm Group of Toronto, which received the assignment on the basis of US-based initiatives for Mike's Hard Lemonade and Molson Canadian, according to the firm. "With their impressive track record in the US beverage market, we're excited to be applying BrainStorm's experience to the Clearly Canadian brand," said Clearly Canadian president Brent Lokash. "Clearly Canadian already has great consumer awareness and the campaign we are about to launch is exciting, innovative and should garner attention in the market place, on the street and in the press." BrainStorm has a US office in Denver, CO. Clearly Canadian's products include sparkling flavoured water and oxygen enhanced water.