Kraft Canada releases new Maxwell House commercial
By Adnews Staff
Kraft Canada has released a Canadian version of a commercial called "Our House" to promote its Maxwell House brand of coffee. The commercial, filmed in an arena in Saint Lambert, QC, depicts various people drinking coffee together and singing. The ads is airing nationally on major television stations in English and French. The creative was adapted by Ogilvy & Mather from a global marketing strategy that has resulted in similar commercials being produced for the United States, France, Poland, Ireland and the Asia Pacific region. "Great ideas have no borders, and we feel the 'Our House' campaign will resonate as well with Canadian consumers as it has with Maxwell House consumers around the globe," said Dana Somerville, senior product manager for Maxwell House. "We selected a hockey arena because it not only represents one of Canada's favourite pastimes, but it's also a place where the community comes together. The Saint Lambert arena and the people that work and play there were a perfect fit for our campaign."