Nintendo promotes new Tetris game in Toronto
Vancouver-based Nintendo of Canada is conducting a street campaign to promote a new video game called Tetris DS. The initiative began in Toronto on March 14. For two weeks, promotional workers will stack large Tetris blocks into various formations in areas of high pedestrian traffic. The workers will also invite passers-by to help carry the blocks or sample the game. The campaign is being conducted in association with Inventa of Toronto.