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McNeil releases new Tylenol arthritis commercial

McNeil Consumer Health Care has released a new television commercial promoting its Tylenol brand of pain reliever. The 30-second ad, called "Freedom," is aimed at consumers with arthritis. It depicts a man in prison receiving a visit from his wife. His wife gives him a cake which conceals a bottle of Tylenol. The ad ends with the man hiding under a pile of laundry in the back of a truck as it drives away from the prison. A voiceover says, "Tylenol Arthritis Pain provides up to eight hours of pain relief, so arthritis pain won't hold you back." The ad, which was created by MacLaren McCann of Toronto, is running nationally in English and French. "We came up with the idea of filming a person with arthritis who just happens to be a prisoner," said Lezlie Grossman, general manager of the agency. "At the end of the spot, the unexpected twist on the 'chisel in the cake' escape ploy provides an amusing yet memorable way of reinforcing the brand."

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