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Sponsorship roundup

Imperial Oil of Calgary has formed an agreement making its Mobil 1 brand the "Official Motor Oil of NASCAR" in Canada. Mobil 1 packaging and promotional materials will now display branding elements from the auto racing series. "NASCAR continues to grow and to gain fans in the Canadian market who value automotive performance and the measures that must be taken to achieve NASCAR victories," said Jeff Diederichs, marketing manager for Imperial Oil's lubricants and specialties division. "Race fans know that with Mobil products they realize some of the same performance benefits as the world's top racing teams."

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