Intel releases new ads featuring auto racer Villeneuve
Intel of Canada has released a new series of ads featuring auto racer Jacques Villeneuve to promote the Centrino line of microprocessors. The ads are part of the company's ongoing "Entertainment in your Lap" print and television campaign. Other new ads feature singer Mariah Carey and actor Elijah Wood. The Villeneuve ads will run nationally on CTV, CBC and several specialty channels from March 13 to April 10. The ads will also appear online. Additional unspecified marketing activities will take place during the 2006 Formula 1 Grand Prix, which will run from June 23 to 25 in Montreal. Intel is the "Official Corporate Partner" of the BMW Sauber F1 Team for which Villeneuve drives. The sponsorship is part of a wider technology and co-marketing agreement between Intel and BMW Group that was reached in December 2005.