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Fiskars readies new commercial

Craft tool manufacturer Fiskars Canada of Markham, ON has prepared a new television commercial aimed at Canadian women who engage in craft activities. The ad depicts a young woman cutting the face of her ex-boyfriend out of the photographs in a scrapbook. Thirty- and 15-second versions of the commercial will break nationally on W, HGTV and Life Network on March 27. The campaign was created by Jan Kelley Marketing of Burlington, ON.

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