Fiskars readies new commercial
Craft tool manufacturer Fiskars Canada of Markham, ON has prepared a new television commercial aimed at Canadian women who engage in craft activities. The ad depicts a young woman cutting the face of her ex-boyfriend out of the photographs in a scrapbook. Thirty- and 15-second versions of the commercial will break nationally on W, HGTV and Life Network on March 27. The campaign was created by Jan Kelley Marketing of Burlington, ON.