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Courtney Rainey Group retained by Absolut Spirits

Absolut Spirits of New York has appointed Courtney Rainey Group of Toronto the U.S. public relations agency of record for its Plymouth Gin brand. According to the agency, Courtney Rainey will participate in a new marketing and public relations initiative for the brand this year, described by the company as "significant." The assignment includes national media relations, event management and sponsorship programs, with a special emphasis on the regional markets of New York, Miami, Washington DC, Los Angeles, Chicago and Boston. "Courtney Rainey Group's proven track record of success in marketing Plymouth Gin throughout Canada, combined with their hands-on brand knowledge made them our agency of choice for this assignment", said Jeffrey Moran, director of public relations and events for Absolut Spirits. The Absolut Spirits Company is a subsidiary of V&S Group.

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