Toronto-based Vision7 International, the holding company of Cossette and the EDC Group of Companies, has launched a new program called the Innovation Group. According to the company, the initiative is intended to "foster and promote a culture of innovation throughout the Vision7 organization." The group is headed by media president Pierre Delagrave and consists of a steering committee of employees from North America, the United Kingdom and Singapore. "The intention is to stimulate our employees with innovative ideas and concepts, but also to invest in start-ups or in acquisitions if they make sense," said Delgrave. "The true test of whether a new venture is worth pursuing is if it is something we believe will benefit our clients. Innovation is really about finding something new. It can be a new way of looking at an old problem, a new approach to a process that makes it better, or it can be the development of a new product or technology. We are looking at innovation very broadly. We see innovation as something new that applies to any of our people and anything they've done, either personally or professionally."