Shaw Media has debuted a new visual style for Global Television. The changes include new looks for the Global News and Global Entertainment units, featuring larger type and imagery, as well as new colours and new voiceovers. The changes will encompass promotional videos, station identifications and other on-air elements such as set design, as well as off-air advertising components. According to the company, the new visuals are intended to represent the network as bigger, bolder and more friendly. "Global's identity refresh is part of the larger re-positioning of the Shaw Communications portfolio of brands designed to ensure our relevancy to both our customers and viewers across the country," said Jason Keown, senior director of marketing at Global Entertainment. "Our creative is both fast and dynamic with a vibrant colour palette that unifies our entertainment and news brands across all platforms." The new branding was developed by Shaw Media and BDA.