Twist Marketing of Calgary has been purchased by Edmonton-based Riata Partners, a company specializing in outsourcing services for small and medium-sized businesses. The agency will continue to operate under the Twist Marketing name, and Catherine Proulx will remain managing director. "Being acquired by Riata Partners means that Twist Marketing will now have an office in Edmonton and gain immediate access to additional resources to pitch larger accounts in Alberta and western Canada," said Proulx. "This opportunity allows us to continue to develop our recognized expertise in branding and destination marketing. It also presents an exceptional opportunity for Twist Marketing to engage in other larger and more diverse projects in concert with the Riata team." Riata Partners offers services including human resources, marketing, design, web development and business advice.