AdCentricity extends mobile inventory
Toronto-based AdCentricity has signed an agreement with GreenOwl Mobile to extend its mobile advertising inventory into the company's traffic report smartphone applications. GreenOwl's traffic applications include CP24 Traffic Alert, CTV Cottage Traffic Alert, Rock 95 Barrie Traffic and GreenOwl Traffic Alert. They are available for Android, Apple and BlackBerry devices and garner approximately 265,000 monthly impressions. "For the right advertiser, this is a powerful way to engage a captive audience during their daily commute," said Éva Pusztahegyi, director of partnerships at AdCentricity.