Newad has signed an online advertising sales representation agreement with La Vitrine, which operates a website tracking upcoming cultural events in the Montreal area. Newad will be the exclusive ad representative for the site, located at <http://www.lavitrine.com>. "We have sought the most qualified partner to understand our services and transform our site in order to generate a new revenue stream, without affecting our mission," said Nadine Gelly, general manager at La Vitrine. "Newad's proposal was the most attractive in terms of linking potential and cross-promotional activities with other platforms, such as its digital advertising network."