Here in Cannes, the Film Grand Prix has gone to CAA for Chipotle, while the Titanium Grand Prix has gone to R/GA for Nike+Fuelband.
A winner from 3,475 submissions in Film should be enjoyed.
What did the judges say under Khai Meng Tham, Film Lions Jury President?
"A beautiful film, a fantastic track."
"It has the power to change behavior."
"It has the courage to offer a point of view."
"It confronts our values -- making money versus sustainability."
"It makes you think."
"Left to right camera work. Frame by frame details are impeccable."
These were some of the comments of the judges, which included Angus Tucker, ECD at John St., for Film Grand Prix winner “Back to the Start,” a film for Chipotle done by Creative Artists Agency. This is the first time a fast food company has ever won this award. You be the judge.
There were three bronzes for Canada in the Film category:
BBDO Toronto for "Running" (Canadian Paralympic Committee)
LG2 for "Couch" (Krispy Kernels)
Taxi Toronto for "Bobbie Bishop" (Hockey Hall of Fame)
There was also a bronze in the Film Craft category, where there were 1721 submissions, for JWT Toronto for "Bank Teller" (Canadian Film Festival).
R/GA won the Titanium Grand Prix for Nike+Fuelband, a product I clearly need to buy. It was announced as the most important award.
At the end of the night, a special award was given to Dan Wieden for lifetime achievement, the judges calling him a champion of the independent, private environment and a provider of homes for dreamers. This was a perfect segue to WPP, which was named the holding of the year, drawing a lot of laughter. Wieden & Kennedy Portland won agency and independent agency of the year, O&M won network of the year, and Mars client of the year.
Stefan Danis, reporting for Adnews.com, is CEO of Mandrake and NEXCareer and has published Gobi Runner, a book about overcoming adversity, available at Amazon.