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Grassroots gets Experiential with Bacardi #WeAretheNight Projections
As the temperature and daylight hours decrease, it's time to re-think your out-of- home advertising strategy. At Grassroots Advertising, our Wildposting service is popular year-round, but amplifying your campaign with Experiential components can add elements of surprise, thus raising engagement with your brand.
Our Night Projections are a great way to stay visible after the sun goes down, and are flexible, cost-effective and attention grabbing. We're currently executing Green Screen Night Projections in Toronto, Vancouver and Montréal for Bacardi's We Are the Night campaign. The creative focuses on the adventures that occur when the sun goes down, and a colourful cast of characters including the "Careless Dancers", "Coat Check Skippers" and "Midnight Feasters" emerge. Passersby are invited to choose a backdrop, and see their image injected into the Night Projection. A great way to engage the late night crowd, the campaign neatly ties into social media with the hashtag #WeAretheNight.
Projection campaigns allow you to advertise in unexpected and edgy locations, bringing full motion and interactivity to your brand. Projections can be an element in experiential by incorporating SMS & Interactive, Green Screens, Street Teams and Collateral Handouts, Photo Walls and Live Streaming, Gamification and more.
Creating an experience while marketing your brand is a great way to form a memorable connection and generate customer loyalty. Consumers are actively involved in your marketing program, providing valuable content for future activations. The key is to create an experience so enticing offline that people are motivated to share online and the old-fashioned way, through word of mouth. Experiential marketing programs are often executed with more traditional campaigns, increasing visibility across different platforms.
Grassroots provides an arsenal of experiential marketing services, including Street Teams and Sampling, event marketing and mobile marketing tours (Mobile Billboard Trucks, Display Trucks, and Food trucks, to name a few). Get in touch with us today to learn more about leveraging your campaign with experiential marketing tactics!