Adnews

Adnews - October 2, 2007

Today's News

Mroueh departs Taxi

Zak Mroueh has resigned from the position of chief creative officer for English Canada at Toronto-based Taxi to pursue other opportunities. His responsibilities have been assumed by Steve Mykolyn, who has been promoted from creative director to executive creative director. Mroueh will stay at the agency until the end of the year to participate in the transition. In addition, three associate creative directors have been promoted to the position of creative director: Ron Smrczek, Rose Sauquillo and Dave Watson.

MetroBridge Networks hires Calysto Communications

Vancouver-based MetroBridge Networks International, a wireless Internet access provider, has retained Calysto Communications of Atlanta as its public relations agency of record. The assignment includes analyst relations, executive visibility, trade show support and media relations. "Calysto is well-established in the public relations field and we are confident that their ability to anticipate market fluctuations and trends is conducive to MetroBridge's needs," said Dave King, president and CEO of MetroBridge. "Our goal of significantly increasing our business services will be surpassed with Calysto. They fully understand our dual objective: to increase our services while maintaining our steadfast and sturdy reputation."

SPC Card begins new campaign

Loyalty program SPC Card has begun a new campaign to promote the BMO SPC Mosaik MasterCard. The credit card is aimed at 18- to 24-year-old students. The campaign, developed by Youthography of Toronto, uses the tagline, "More stuff. Less rules." The 15-second television commercials, produced in English and French, depicts a series of icons representing shopping, dressing, living, eating, sporting, playing and traveling being collected into the card. The imagery has also been adapted into an interactive game contained within a Web banner ad. "We felt that it was important to show consumers the evolution of the SPC Card," said Alice Choe, manager of youth marketing at the agency. "The image of the different icons streaming down into the card is a simple and effective way to visually convey the endless possibilities that both the new SPC Card and BMO SPC Mosaik MasterCard can provide to Canadian youth."

Dairy Farmers of Canada releases another campaign

Taxi Montreal has developed another campaign for the Toronto-based Dairy Farmers of Canada called "All You Need is Cheese." The campaign broke in English Canada on Oct. 1. It consists of television, online and in-store advertising. Out-of-home and print ads will be released later this month. The campaign is part of a larger marketing effort that represents a new brand strategy for the organization. "Consumers appreciate cheese for practical reasons as well as emotional ones," said Nathalie Noël, marketing director at Dairy Farmers of Canada. "It's both comforting and refined, always important to include at family and life events. The new campaign is a return to our key values and celebrates the benefits of cheese." The campaign also introduces a new wordmark for the organization that uses the two "e"'s in the word "cheese" to form a heart. Media planning and buying for the campaign were handled by M2 Universal.

ConAgra Foods Canada begins NHL Family Breakaway contest

ConAgra Foods Canada of Mississauga has begun a contest promotion in association with the CBC and the National Hockey League. The contest, called the "NHL Family Breakaway," will promote the company's Orville Redenbacher's, Chef Boyardee and Pogo brands. To enter, participants must submit a family hockey memory and a family photograph. The entries will be judged on "family focus and enthusiasm for the game," according to the company. The grand prize is a family trip to any NHL game of the winner's choice in North America during the 2007-2008 regular season. The contest will run from Oct. 6 to Dec. 15. "Hockey moments can happen both on and off the ice and with this new campaign we are asking Canadian hockey families to celebrate those memories," said Robert Visconti, brand manager at ConAgra Foods Canada. "NHL Family Breakaway is a campaign that connects great food, great sport and favourite memories into one."

Recent Headlines

October 1, 2007

Canadian Broadcast Sales launches CBS Radio Quebec

Coalition for Music Education releases new campaign

CRTC roundup

Website roundup

Grip hires Khan

Stewart joins McDonnell Haynes

Academy of Canadian Cinema & Television appoints chair

September 28, 2007

Federal Express Canada begins treasure hunt promotion

National Post promotes redesign

McMaster University sends more work to Pilot PMR

Sponsorship roundup

Ferguson joins Speed Promotions

Sympatico/MSN hires Sclapari


September 27, 2007

Canadian Newspaper Association readies awareness campaign

Best Buy prepares video game tournament

Sponsorship roundup

Representation roundup

September 26, 2007

Rockport Canada begins Be Detailed campaign

Toronto Star to switch to modular ad sales in January

Website roundup

Hall joins BlueSky Communications

Indusblue hires Da Silva

Argyle Communications adds three

September 25, 2007

The Co-operators begins new campaign

Dairy Farmers of Canada release What If commercial

Insurance Corporation of British Columbia continues ad campaign

Website roundup

Knowing Your Consumer Is Key
Find out more at the CMA Direct Marketing Conference
October 3, 2007, Westin Harbour Castle Hotel, Toronto
For details, visit: http://www.the-cma.org/dmconference
or contact Sue LecLerc at 416-645-3281

Career Opportunities

Rogers + You - Career Opportunity
Position: Promotions Producer. Reports to: Director, Marketing Solutions. Department: Marketing. Company: Rogers Sportsnet. Location: 9 Channel Nine Court. Permanent full-time position. Imagine working for an exciting entrepreneurial company where employees are committed to meeting big challenges and making a real difference. That's Rogers. A leading communications and media company where people come to do great work. Right now we are looking for talented individuals to join our winning team where you will have a chance to innovate, grow and to do what really matters.
Responsibilities: To create and execute client communications solutions which generate incremental revenues; To help position and communicate the Sportsnet brand and Sportsnet sponsor opportunities to our clients; To assist the Marketing Solutions Team and Sales Executives in creating, pitching and producing proprietary and customized communications solutions, including sales promotions, contests and vignettes; To Liaise with the clients to manage Marketing proposals that are sold from start to finish to ensure all production deadlines are met; To initiate work-back schedules for each project with the help of the Marketing Solutions Coordinator; To develop storyboards and draft scripts for client presentations; To create compelling video sales materials for the Sportsnet sales team; To maintain a continuous dialogue with a variety of departments, including Sales, Marketing, on-air promotion, production, client services and Content; To take ownership of projects once they are sold through to completion; To be a production resource/source of information for the sales team and our customers; To look for opportunities to tie clients into initiatives which will increase viewing for Sportsnet.
Qualifications: Post-secondary education or equivalent relevant experience in advertising or television production; Should bring portfolio of experience and examples of creative work; 2-3 years TV production experience in Television or Advertising industry; Proven organized self-starter and multi-tasker; Working knowledge of Excel, Word, PowerPoint; Effective communication skills, both written and verbal; Effective presentation skills; Strong leadership/project management skills; Highly motivated and adaptable with the ability to thrive in a fast- paced, dynamic team environment; Proven track record of successful television campaigns and idea generation; Experience with on location commercial shoots and direction an strong asset; A passion for sports.
Interested candidates should apply online at www.rogers.com. Please click the careers link. There you will be able to search for the position by title or job number (#00743) and follow the online instructions to apply. We would like to thank all applicants for their interest in this position. While we appreciate all responses, we must advise that only those candidates selected for an interview will be contacted. Rogers is an equal opportunity employer.

Vauntcom Media Corporation
Jan Di Clemente has joined the Vauntcom Media Corporation as the Vice President, Sales and she is busy building a team. What is a Vauntcom? Not sure but we can tell you that we are a place based broadcast network, yah, we might want to work on the name, stay tuned! Currently, Jan is looking for a Manager of Integrated Marketing/Promotions and a Sales Assistant in Toronto , 4 retail sales representatives: 2 in Toronto, 1 in Calgary, 1 in Edmonton. If you want to be part of a great team selling on screen advertising in a live game broadcast feed inside the Scotiabank Place- Ottawa, Sensplex - Ottawa , Rogers Centre -Toronto, Pengrowth Saddledome- Calgary, Rexall Place -Edmonton and General Motors Place -Vancouver as well as screens and touch screens in 22 high traffic Brookfield office buildings in 5 Canadian cities and you are a self starter, have a positive attitude, excellent presentation skills, think out of the box, can multi-task , like to have fun and have solid experience in broadcast or digital media then Jan wants to talk to you. Please send your resume to jdiclemente@vauntcom.com by Oct 9 and if she likes what she reads, lucky you, the next step is a coffee, your choice Timmy's or Starbucks.

Media Manager
MPG Canada is looking for a meticulous media professional with effective communication and superb organization skills to manage a unique piece of business within an exciting, fast-paced environment. Eligible candidates must have a minimum of 5 years dedicated planning experience, well-honed client care skills and a propensity for delivering strategy-based solutions. Interest in science and technology would be an asset. We offer fun, friendship and recognition for hard work. Send your resume in confidence to: rpalombi@arnoldworldwide.ca Only those invited for an interview will be contacted.

Wanted: Ad Trafficker
Are you looking for a fast-paced, creative and challenging work environment? Is working with energetic, passionate people right up your alley? If so, Olive Canada Network is looking for you! In this role you will work collaboratively with Sales, Account Management and clients to coordinate ad trafficking for Olive Canada Network and other Torstar sites. This includes booking, scheduling, launching and monitoring all online ad campaigns on our online ad management system, DFP. The ideal candidate is a self-starter, energetic and client focused professional. This position reports directly to the Operations Manager. If you are an individual that consistently exceeds expectations, forward your resume to careers@torstardigital.com by September 28, 2007.

Production Designer
We are looking for a passionate, friendly, organized & motivated individual with a proven aesthetic sense, skill & ability to perform well under tight deadlines in the role of Production Designer. This role involves building new pages and functionality for toronto.com. You will also produce high quality mockups for products, contests and national media offerings. On occasion we also produce flash media (banners, big boxes & tiles) and there may be some print related projects. Interested candidates should forward their resume to careers@toronto.com by September 24, 2007. Selected candidates will be asked to present their portfolio. About toronto.com: With over 900,000 monthly unique visitors, toronto.com is Canada's #1 online local search site. toronto.com is the destination to find out what to do and where to go in the city for Restaurants, Events, Attractions, Movies, Bars & Clubs, Shops, Hotels and more.

Need help?
For information about posting an opening in this space, call 416-252-9400 or email jobs@adnews.com