Adnews - September 26, 2007
Today's News
Rockport Canada begins Be Detailed campaign
Shoe company Rockport Canada has begun a new campaign called "Be Detailed." The campaign promotes a new line of shoes called "Rockport with Adidas Torsion Technology." The shoes are made with techniques developed for Adidas athletic footwear. Rockport is a division of Adidas. The campaign, created by Segal Communications of Toronto, is aimed at men over the age of 30. The ads encourage them to think of footwear as an important detail in their overall style. For two weeks, 70 mannequins will be on display in high-traffic areas of Montreal and Toronto. The mannequins are dressed in black boxer shorts, argyle socks, ties and Rockport Torsion shoes. Promotional workers will distribute a publication called The Detailed Man's Handbook. Shoeshine stations will also operate in high-traffic areas of the two cities. Smaller versions of the initiative will take place in Vancouver, Calgary and Ottawa. A website for the campaign has been constructed at BeDetailed.com. Local radio promotion will also support the effort. "This is a great opportunity for Rockport to shake up the footwear industry with a fun, innovative, and engaging campaign to correspond with their innovative and stylish footwear collection," said Mike Mulligan, account director at Segal.
MORE INFO: Rockport Canada Segal Communications
Toronto Star to switch to modular ad sales in January
The Toronto Star will introduce its new modular system of selling advertising space on Jan. 1, 2008. From that date, ads will be sold according to standard-sized proportions. The newspaper announced its intention to abandon traditional line-based pricing in May. In addition, the new system will use individual rate cards for each section of the paper rather than using one rate based on mass readership. According to the paper, the new system will make the ad-buying process simpler and more consistent, as well as improving the clarity of the page. "The benefits will be immediate," said Wayne Clifton, vice-president of advertising at the Star. "The new model will offer a significant opportunity to advertisers to target their message and products through the many sections published in the Toronto Star."
MORE INFO: Toronto Star
Website roundup
Transcontinental Media has redesigned the website of Canadian Living magazine, located at <http://www.canadianliving.com>. The new site includes daily updates, a searchable recipe archive, blogs, discussion forums, videos and newsletters. The site also features a social networking service called MyCL. Users who create a profile of themselves can connect with other users. "Canadian Living has always been about community and food has been at the heart of that community," said publisher Lynn Chambers. "MyCL lets our readers connect with each other, share recipes and submit them to the website, and be a part of today's online world and the social networking phenomenon in a space they can relate to."
MORE INFO: Transcontinental Media Canadian Living
Hall joins BlueSky Communications
Toronto-based public relations and marketing communications firm BlueSky Communications has appointed Sarah Hall to the position of account manager. She will work on accounts including Ryerson University's Chang School, Bell, The Mattam Group, SpeechScience and Connected Parenting. Hall was previously national public relations coordinator at law firm Borden Ladner Gervais.
MORE INFO: BlueSky Communications Sarah Hall
Indusblue hires Da Silva
Toronto-based interactive agency Indusblue has appointed Jeffrey Da Silva to the newly-created position of associate creative director. He will lead firm's new media artists, designers, developers and producers. Da Silva was most recently senior art director at Tribal DDB. Prior to that he worked at Organic and MacLaren McCann Canada.
MORE INFO: Indusblue Jeffrey Da Silva
Argyle Communications adds three
Toronto-based public relations agency Argyle Communications has hired three new staff members for its consumer marketing and public affairs practices. Janet Galway has joined the company as a senior consultant. Annie Zeni has been hired as a consultant. Laura LaMontagne has been appointed to the position of account coordinator.
MORE INFO: Argyle Communications Janet Galway Annie Zeni Laura LaMontagne
Recent Headlines
September 25, 2007
The Co-operators begins new campaign
Dairy Farmers of Canada release What If commercial
Insurance Corporation of British Columbia continues ad campaign
September 24, 2007
Globe and Mail begins Sail Away contest
NADbank releases selected markets study
Montreal Gazette promotes On Thin Ice
Republik adds three, promotes one
September 21, 2007
IWK Health Centre hires Colour
LG Electronics Canada readies Red Couch campaign
New general manager at Optimum Public Relations
September 20, 2007
Moosehead Breweries promotes Alpine Max
Bosch conducts Green Wallet Drop promotion
Greater Montreal Real Estate Board begins happiness campaign
Sierra Club promotes Car-Free Day
Samsung holds Champions of the Flame contest
McFadden joins Northern Lights
September 19, 2007
Labatt begins Budweiser Superfans campaign
Astral Media promotes Dexter in Toronto
Molson promotes Miller Genuine Draft
Knowing Your Consumer Is Key
Find out more at the CMA Direct Marketing Conference
October 3, 2007, Westin Harbour Castle Hotel, Toronto
For details, visit: http://www.the-cma.org/dmconference
or contact Sue LecLerc at 416-645-3281
Career Opportunities
Media Manager
MPG Canada is looking for a meticulous media professional with effective
communication and superb organization skills to manage a unique piece of
business within an exciting, fast-paced environment. Eligible candidates
must have a minimum of 5 years dedicated planning experience, well-honed
client care skills and a propensity for delivering strategy-based
solutions. Interest in science and technology would be an asset. We
offer fun, friendship and recognition for hard work. Send your resume in
confidence to:
rpalombi@arnoldworldwide.ca
Only those invited for an interview will be contacted.
Wanted: Ad Trafficker
Are you looking for a fast-paced, creative and challenging work
environment? Is working with energetic, passionate people right up your
alley? If so, Olive Canada Network is looking for you! In this role you
will work collaboratively with Sales, Account Management and clients to
coordinate ad trafficking for Olive Canada Network and other Torstar
sites. This includes booking, scheduling, launching and monitoring all
online ad campaigns on our online ad management system, DFP. The ideal
candidate is a self-starter, energetic and client focused professional.
This position reports directly to the Operations Manager. If you are an
individual that consistently exceeds expectations, forward your resume to
careers@torstardigital.com
by September 28, 2007.
Production Designer
We are looking for a passionate, friendly, organized & motivated
individual with a proven aesthetic sense, skill & ability to perform
well under tight deadlines in the role of Production Designer. This role
involves building new pages and functionality for toronto.com. You will
also produce high quality mockups for products, contests and national
media offerings. On occasion we also produce flash media (banners, big
boxes & tiles) and there may be some print related projects. Interested
candidates should forward their resume to
careers@toronto.com
by September 24, 2007. Selected candidates will be asked to present their
portfolio. About toronto.com: With over 900,000 monthly unique visitors,
toronto.com is Canada's #1 online local search site. toronto.com is the
destination to find out what to do and where to go in the city for
Restaurants, Events, Attractions, Movies, Bars & Clubs, Shops, Hotels
and more.
TVA Toronto Office - National Television Sales Manager
Group TVA inc. is looking for a multi-faceted individual to lead their
Toronto National Sales Office. Reporting directly to the VP of Sales &
Marketing in Montreal, the candidate should be able to demonstrate a
proven track record of sales results, sales strategies, analytics,
motivational leadership, problem-solving, multi-platform selling, and
experience with inventory management models. A solid reputation in the
industry with both clients and colleagues is also critical. The position
will require monthly travel and conversational French is an asset.
Please submit your resume in confidence to Angela Forgues at
angela.forgues@tva.ca.
No phone calls please.
BarNet Digital National Advertising Network
- Sales Representative
Energetic self-starter. Minimum 2 years media sales experience.
E-mail resumes to
jobs@BarNetTV.com
Need help?
For information about posting an opening in this space, call 416-252-9400 or email jobs@adnews.com