Adnews - September 25, 2007
Today's News
The Co-operators begins new campaign
Insurance company The Co-operators, based in Guelph, ON, broke a new national television advertising campaign yesterday. The two 30-second commercials promote the range of the company's financial security services. The ads will air for nine weeks on networks and specialty channels. The overall campaign will run for at least two years, with new ads being released as the initiative continues. "The new ads reflect the fact that Canadian families, who are typically busy and hard-working, have a wide variety of insurance and financial security concerns," said Rob Martin, director of marketing strategy and brand management at The Co-operators. "The message is that Co-operators agents have an extremely broad range of products from which to create insurance and investment plans. Presented in an entertaining and light-hearted way, the spots also reflect the approachability of Co-operators agents and their friendly yet professional manner."
MORE INFO: The Co-operators
Dairy Farmers of Canada release What If commercial
Taxi Montreal has created a new television campaign for the Dairy Farmers of Canada. The campaign, called "What If," focuses on the importance of dairy foods in daily life. The commercials depict situations such as a child eating cereal without milk, a cook grilling a sandwich without cheese and a man stirring coffee without cream. The ads use the tagline, "Canadian Dairy: Here for Good." The 30-second commercial broke in mid-September, while the 60-second ad will be releases in late October. This ad will also run in theatres in November.
MORE INFO: Taxi Montreal Dairy Farmers of Canada
Insurance Corporation of British Columbia continues ad campaign
The Insurance Corporation of British Columbia is in the middle of an advertising campaign for its "Show Your Support to Win" contest. The contest and the campaign promote the sale of 2010 Winter Games license plates. The campaign, developed by Wasserman & Partners of Vancouver, consists of three newspaper ads that ran last month in The Vancouver Sun and the Province, followed-up now with posters and banner ads that will run for two months. Billboard advertising has also been used.
MORE INFO: Insurance Corporation of British Columbia Wasserman & Partners
Website roundup
Toronto-based specialty channel Aboriginal Peoples Television Network launched a new website last week called DigitalDrum.ca. The site, which is aimed primarily at Aboriginal youth, is intended to showcase Aboriginal culture, history and people. Its content includes video from the channel's programming as well as user-generated video, audio, text and images. "We pride ourselves on being an innovative and fresh young network and want to appeal to our Aboriginal youth in a way that encourages them to reconnect with the teachings of our Elders and to interact with one another directly in their medium of choice," said Jean LaRose, chief executive officer of APTN. "By providing the largest collection of Aboriginal video content on-line, we believe the DigitalDrum.ca site will be an invaluable resource to Aboriginal schools, educational programs, and community organizations."
The Kontent Group of Toronto has redesigned the website of Inside Entertainment magazine, located at <http://www.insideeonline.com>. In addition to a new visual style, the modified site includes new photograph and video galleries, daily news updates, Web-exclusive features, event listings and online contests. The site also encompasses more ad banner positions." The site is more user-friendly and boasts increased editorial and multimedia content," said Shelley Middlebrook, publisher of Inside Entertainment.
MORE INFO: Aboriginal Peoples Television Network Kontent Group
Recent Headlines
September 24, 2007
Globe and Mail begins Sail Away contest
NADbank releases selected markets study
Montreal Gazette promotes On Thin Ice
Republik adds three, promotes one
September 21, 2007
IWK Health Centre hires Colour
LG Electronics Canada readies Red Couch campaign
New general manager at Optimum Public Relations
September 20, 2007
Moosehead Breweries promotes Alpine Max
Bosch conducts Green Wallet Drop promotion
Greater Montreal Real Estate Board begins happiness campaign
Sierra Club promotes Car-Free Day
Samsung holds Champions of the Flame contest
McFadden joins Northern Lights
September 19, 2007
Labatt begins Budweiser Superfans campaign
Astral Media promotes Dexter in Toronto
Molson promotes Miller Genuine Draft
September 18, 2007
Molson breaks Coors Light Mystery Mansion campaign
Bayview Village Shopping Centre begins fall campaign
WestJet retains Hill & Knowlton
Les Hebdos Select becomes Select Network
Ad Club Out of Home Day 2007
So Hot, It's Cool!
On October 4th, join the Ad Club for our annual OOH Day luncheon at the Liberty Grand Governors Room. This year's event features a panel of industry leaders, moderated by Arlene Dickinson from CBC's Dragon's Den TV Show. The panel will debate hot topics and showcase cool innovations. Tickets are $100/ticket or $900/table of 10 (+GST). Complimentary cocktail reception begins at 11am, followed by lunch, and then an after-party with cash bar. Go to adclubto.com to purchase tickets.
Career Opportunities
Wanted: Ad Trafficker
Are you looking for a fast-paced, creative and challenging work
environment? Is working with energetic, passionate people right up your
alley? If so, Olive Canada Network is looking for you! In this role you
will work collaboratively with Sales, Account Management and clients to
coordinate ad trafficking for Olive Canada Network and other Torstar
sites. This includes booking, scheduling, launching and monitoring all
online ad campaigns on our online ad management system, DFP. The ideal
candidate is a self-starter, energetic and client focused professional.
This position reports directly to the Operations Manager. If you are an
individual that consistently exceeds expectations, forward your resume to
careers@torstardigital.com
by September 28, 2007.
Production Designer
We are looking for a passionate, friendly, organized & motivated
individual with a proven aesthetic sense, skill & ability to perform
well under tight deadlines in the role of Production Designer. This role
involves building new pages and functionality for toronto.com. You will
also produce high quality mockups for products, contests and national
media offerings. On occasion we also produce flash media (banners, big
boxes & tiles) and there may be some print related projects. Interested
candidates should forward their resume to
careers@toronto.com
by September 24, 2007. Selected candidates will be asked to present their
portfolio. About toronto.com: With over 900,000 monthly unique visitors,
toronto.com is Canada's #1 online local search site. toronto.com is the
destination to find out what to do and where to go in the city for
Restaurants, Events, Attractions, Movies, Bars & Clubs, Shops, Hotels
and more.
TVA Toronto Office - National Television Sales Manager
Group TVA inc. is looking for a multi-faceted individual to lead their
Toronto National Sales Office. Reporting directly to the VP of Sales &
Marketing in Montreal, the candidate should be able to demonstrate a
proven track record of sales results, sales strategies, analytics,
motivational leadership, problem-solving, multi-platform selling, and
experience with inventory management models. A solid reputation in the
industry with both clients and colleagues is also critical. The position
will require monthly travel and conversational French is an asset.
Please submit your resume in confidence to Angela Forgues at
angela.forgues@tva.ca.
No phone calls please.
BarNet Digital National Advertising Network
- Sales Representative
Energetic self-starter. Minimum 2 years media sales experience.
E-mail resumes to
jobs@BarNetTV.com
Come Home...
...to work everyday (or at least to a place that feels like home). We
are a close family of 30 marketing professionals working together in the
small university town of Sackville, NB, and we're looking to adopt!
We're looking for an Account Manager with 5 or more years of agency
experience in client service. Someone who takes their job seriously and
wants to make a difference, but looking for a better quality of life,
while advancing your career working on major clients in the music,
telecommunication, and lottery industries. Visit our web site at
sgcicom.com
to learn more about SGCI Communications. If you like what
you see, please contact us by September 21st.
We Have Room For 2 New PR Consultants
Creative self-starters needed now for fast-paced, growing, Toronto-based
firm. Real Estate PR experience is key. Agency background helpful.
Strong writing, events management and organizational skills a must. Our
clients are waiting for you! Solid remuneration, benefits plan, gym
access. Email resumes to:
deisenstadt@tcgpr.com
Need help?
For information about posting an opening in this space, call 416-252-9400 or email jobs@adnews.com