OTIS SAUTER DRINKING FROM TROPICANA'S CUP
By Adnews Staff
Otis Sauter Partners Inc. of Toronto has been appointed promotional agency-of-record for Tropicana Products Ltd. of Mississauga, Ontario. Otis Sauter had previously worked with Tropicana on a project basis. The promotional AOR appointment marks the first time the juice company has appointed an official promotional agency. Otis Sauter joins Tropicana's agency line up which includes public relations from Strategic Objectives, advertising from Harrod Mirlin/FCB, and packaging from Jack Gutman and Associates. The full-service marketing communications agency implements strategic promotional activities for major national marketers in the packaged goods, retailing, financial and pharmaceutical sectors.
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