CHAPTERS INTERNET CLICKS ON WITH CANOE
By Adnews Staff
Following several recent announcements from Chapters Internet of Toronto, the e-commerce company continues to expand its booksellers partnerships with its latest agreement with CANOE. Chapters Internet has announced its deal with CANOE which includes advertising, placement on CANOE's Trading Post e-commerce area and hypertext "Buy-It" buttons throughout the CANOE site that allow visitors to purchase books from Chapters.ca. The agreement also extends the online presence for Chapters.ca as it includes links from some of CANOE's sites such as SLAM! Sports, JAM! Showbiz, Canoe MONEY and CNEWS. "Chapters Internet has quickly established a leadership position in the Canadian e-commerce marketplace," Chapters Internet president Rick Segal said. "By partnering with another Internet leader like CANOE, we are able to increase the awareness of Chapters.ca among Internet users and generate more traffic on our Web site." The Chapters Internet/CANOE partnership is effective immediately. PR for Chapters Internet is handled by High Road Communications of Toronto.