ZOOM MEDIA AND SMART SET PARTNER UP FOR PROMOTION
By Adnews Staff
Montreal-based Zoom Media and Smart Set have teamed up to launch a promotion featuring Bell Canada's calling cards, called "LaPuceMC /QuickChangeTM". Zoom holds the exclusive advertising rights for Bell's calling cards, which will be distributed in Quebec and Ontario along with a contest entry coupon in the first phase of the promotion. The LaPruceMC/QuickChangeTM cards will feature the Smart Set logo. Consumers simply fill out the contest coupon and return it to a participating Smart Set boutique. The prize is a trip to Montreal to attend a Smart Set photo shoot with a chance to meet model, Sarah Thomas. The prize includes transportation in Montreal and hotel accommodation for three nights. The winner will also receive a $200 Smart Set gift certificate and $500 spending money. The contest runs until April 24. The second phase of the promotion is the distribution of 15,000 calling cards each of which has a value of $3. Cards will be given to Smart Set customers with every purchase of $49 or more. Smart Set, a fashion destination for young women aged 15-35 years, has fashion boutiques across Canada.