MCDONALD HAMMOND GETS RIGHT DOWN TO BUSINESS
By Adnews Staff
McDonald-Hammond Group of Toronto is the new guy on the market but that's not stopping it from doing what it does best. The agency was officially launched on February 18 and today is announcing the Accuform Golf account win. McDonald-Hammond won the account in a competition with five unnamed agencies and will devise and implement the marketing plan for Accuform, which includes logo development, direct catalogue, the Web site, the display material and sourcing cross-promotional opportunities. The incumbent on the account was Design F-X of Toronto. In addition to Accuform, current clients include MasterCard Canada, Barcardi-Martini Canada and Addison Wesley Longman Publishers. PR for Accuform is handled by Daveycommunications of Toronto.