PETRO-CANADA OFFERS WINTER GAS
By Adnews Staff
Calgary-based Petro-Canada is geared up for the winter driving season. The company launched its SuperClean WinterGas earlier this month. SuperClean combines the benefits of Petro-Canada's SuperClean gasoline, which has engine cleaning benefits by cleaning the intake ports, valves and injectors, with the company's WinterGas, which contains gas line antifreeze to help start cars in the cold weather. SuperClean WinterGas will be available during the winter months across Canada except in Vancouver, where the weather is less severe. The gas will be promoted using TV ads. In addition, radio ads promoting Air Canada's involvement in Petro-Canada's Petropoints loyalty program began airing earlier this month. Advertising for Petro-Canada is handled by Cossette Communication-Marketing of Toronto. Petro-Canada's WinterGas has been available during the winter months for the past two years.