INTERNET DIRECT GOES LOONIE
By Adnews Staff
Toronto-based Internet Direct has risen the value of Canada's dollar. The Internet service provider launched a promotion this month, letting Internet enthusiasts try out its service for a month for a dollar. The program will be available for at least three months. The promotion will be supported using print ads in computer newspapers. The campaign was created in-house with the help of GraphicJam of Toronto. Internet Direct serves over 50,000 customers.
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