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CDMA CONFERENCE

The Canadian Direct Marketing Association will host a conference in Toronto on June 27 focusing on companies who want to target the home-based business market. The keynote speaker at the event will be Profit magazine publisher and editor Rick Spence. He will discuss why the home-based business market is a significant factor in business and why it is poised for growth. Other conference topics will include: media targeting, integrated account management tools for relationship marketing, insurance promoted to the home-based market and reaching the market.

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