CHRYSLER TAKES OVER FRONT OF FRENCH-LANGUAGE NEWSPAPER
By Adnews Staff
Chrysler Canada is promoting its sponsorship of the Canadian Olympic Team in a unique way. The car maker launched a newspaper insert in the Feb. 12 issue of La Presse newspaper, but the insert was attached to the front page of the paper. The insert promotes past and present Olympic athletes, as well as the Chrysler Intrepid. The insert was created in collaboration with La Presse, Chrysler Canada and Publicis*BCP of Montreal.
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