SKI RESORTS COMBINE ADVERTISING, HIRE NEW AGENCY
By Adnews Staff
B.C.-based Whistler and Blackcomb Mountains ski resorts merged their advertising contracts earlier this year and hired Wasserman & Partners of Vancouver to help promote the duo. "I was particularly impressed with the ongoing excellence of work done for Intrawest and some recent work the agency had done for the Whistler Resort Association, the positioning of which was particularly relevant to the marketing of Whistler/Blackcomb," Whistler/Blackcomb marketing and sales vice-president David Perry says in a release. The agency was chosen after a review with Glennie Stamnes Strategy and Big House Communications, both of Vancouver. Big House was the incumbent on the Whistler Mountain account and Glennie Stamnes was the incumbent on Blackcomb.