COMPUSEARCH RELEASES NEW NUMBER-CRUNCHING SOFTWARE
By Adnews Staff
Compusearch, a Toronto-based provider of market segmentation technology and data, is debuting a new piece of demographic data analysis software this week to coincide with the release of Statistics Canada's 1996 Census Data. The Windows 95 program, called Zephyr, is designed to be easy-to-use even by demographic novices. Using a map-based interface, users can generate reports based on a wide variety of demographic variables and methods of data analysis. The program also allows users to easily print professional-looking maps and reports.
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