Side Launch Brewing updates brand
By Rob Bale
The Side Launch Brewing Company has undertaken a rebranding effort. The new branding consists of an updated logo and visual identity intended to reflect the company’s origins in Collingwood, ON. The company’s name refers to the historic practice in Collingwood of launching new ships sideways into the water. The new logo features the image of a ship.
“We spent a lot of time listening to our employees, consumers, community and loyal fans, and overwhelmingly heard a common theme about an unwavering pride in our roots within Collingwood and Ontario,” said Side Launch Brewing president Justin McKellar. “The new branding is a tribute to Collingwood's history, our history, and a recognition of how proud we are to be part of this community.”