Study: Use of website trackers in Canada
By Adnews Staff
Virtual private network provider NordVPN has released the results of a study into the use of tracking techniques on websites. According to the report, Canadian websites make use of an average of 16.4 trackers for collecting user data. Streaming websites use the most trackers, averaging 25. Health websites make use of 23 trackers on average, followed by digital media sites at an average of 22 trackers. Pornographic and educational websites were found to use the fewest trackers, at four and one on average, respectively. The full report examined 2,500 websites from 25 countries.
“Trackers are usually inserted into the code of websites and are difficult to detect for a regular user,” said Daniel Markuson, a privacy specialist at NordVPN. “The kinds of information trackers collect can include IP address and location, browsing history, a user’s clicks on a website, and what items they looked at and for how long as well as the data about the browser and device they’re using."