Atedra launches Adstanding
By Adnews Staff
Digital advertising company Atedra has launched a new subsidiary called Adstanding. The firm is intended to provide marketers and media buyers the ability to purchase digital out-of-home media inventory programatically. Advertisers can use the service to access approximately 250,000 digital screens in 30 North American markets via a self-service interface. The company plans to expand the service in the future to include additional marketing formats such as Internet-connected television sets.
“Adstanding demystifies and simplifies programmatic buying and selling of DOOH, enabling any marketer no matter their level of OOH proficiency to execute innovative campaigns, create meaningful connections with consumers, and deliver measurable ROI,” said Genevieve Michaud, vice-president of alliances at Adstanding.