Engagement Labs, Dstillery form deal
By Adnews Staff
Toronto-based analytics company Engagement Labs has formed an agreement with Dstillery of New Jersey, a firm specializing in artificial intelligence technology for audience targeting. According to the company, the deal is part of an overall growth plan for Engagement Labs intended to increase the value of its data assets. The agreement will add geospatial data related to advertising from Dstillery to the Engagement Labs TotalSocial service. The data segments will cover consumer categories such as food, beverages, household products, technology, telecommunications, automotive, financial and travel services.
“This is an important new opportunity for our clients and brands to reach a vital segment of consumers who are already talking about their brand and category, to drive advocacy that will amplify their messages and accelerate sales,” said Ed Keller, CEO of Engagement Labs. “As a firm that prides itself on innovation, we are thrilled and proud to be associated with Dstillery with their impressive data offering of incomparable speed and flexibility. This partnership widens and builds our targeting capacity to help our clients to further enhance and galvanize their word-of-mouth strategies.”