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Ontario Shores conducts A Name A Day campaign

Ontario Shores Centre for Mental Health Sciences, a public teaching hospital specializing in serious mental illness located in Whitby, ON, has begun a campaign called “A Name A Day.” The effort is intended to raise awareness of and funding for the construction of an emergency psychiatric assessment treatment and healing unit. According to the hospital, this would be the first facility of its kind in Canada. It is intended to handle patients who might otherwise go to a hospital emergency room. The campaign seeks to educate the public about the issue and to collect petition signatures in support of government funding for the construction of the new unit at the hospital’s campus. The campaign focuses on a website at <>.

“Our ER facilities are not optimized to provide urgent help to patients suffering from the most severe mental health issues, and oftentimes worsen their symptoms and outcomes,” said Karim Mamdani, president and CEO of Ontario Shores. “The good news is that there are better models of care that provide a superior return on investment for patients, families, first responders, health care professionals and everyone who uses the Ontario health-care system. The EmPATH emergency room model is proven to decrease wait times, divert from inpatient hospitalizations and reduce the use of restraints, which is what mental health patients need to ensure they can be treated and recover from what they’re experiencing. To make the project a reality, we need the help of the community.”

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