Nescafe Canada readies new campaigns
Coffee brand Nescafé Canada has begun two new campaigns promoting its Nescafé Gold and Nescafé Rich specialty products. Developed by WorkInProgress of Boulder, CO for the Canadian market, the campaign depicts the products as accompaniments to “timely sheltering-at-home occasions.” The campaign for the Gold product line will consist of national television commercials, supported by social media content and online video. It will run until July 5. The creative compares the experience of making the brand’s line of lattes, cappuccinos and mocha beverages at home to the experience of ordering them at a cafe.
“With Nescafé Gold Specialty, there’s a much better chance of the barista getting your name right, because the barista is you, or in the case of the spot, your significant other,” said Matt Talbot, chief creative officer of WorkInProgress.
The campaign for the Rich product line will run from May 25 to July 29 and will focus on their new availability as single-serving pods. Nescafé is a subsidiary of Nestlé.